Attitude is a state of mind born from within. Style is an external expression of the
attitude we cultivate and broadcast to the world around us.
From birth, a person develops attitude and style through expressions of individuality,
but it’s hard to express yourself when you can’t read or write
(let alone change your own diaper). That’s why we created Brat Couture:
we help infants and toddlers grasp the concept of “COOL”.
Brat Couture gives parents who have a strong sense of style the chance to show
off their little ones with the same spirited attitude. Your children should
stand out from the crowd: after all, they are chips off the old blocks, right?
Brat Attitude, which is inspired by popular street culture’s rebel
lifestyle, combines with Brat Style, which is reminiscent of contemporary
fashion’s
bold statements. Fusing music and fashion with a touch of humour, Brat Couture
re-thinks the graphic language of popular T-shirt culture to create “Rebel
Chic”.
From the street to the runway: hot fuchsia, neon chartreuse with classic
black and white, combined with typographic detailing and graphic design,
are what
make
Brat Couture POP! It’s more than a fashion statement: it’s
a lifestyle!
The T-shirt has evolved from the lowly undershirt to an essential accessory
for every fashionista and rock ‘n’ roll rebel. And every child
deserves the right to turn heads on the playground. Brat Couture is the language
that tells a story for any child who wears it but can’t express it.
Whether they are learning to crawl or spreading the rock ‘n’ roll
gospel, Brat Couture has the perfect threads to help infants and toddlers
strut their attitude and style. Have fun with parenting. Give the gifts of
attitude
and style: at home, at baby showers and birthday parties, for everyday and
for special occasions.
Brat Couture Inc. ©2007
